Article: Presidential Debate Leaves PR Lessons to be Learned

Today I ran across an article on PR News that I thought was very relevant to our age group. The title of the article is “Presidential Debate Leaves PR Lessons to be Learned” and it was written by Jamar Hudson of PR News. 

It can be found at this link:


In this article Mr. Hudson discusses the first debate between President Obama and Mitt Romney. Shortly after the debate Twitter announced that it had been the most tweeted event in U.S. political history. In my opinion this isn’t saying much with how new Twitter is, but its still significant. He went on to mention that it has the fourth most tweets of a televised event ever. Just behind the most recent Grammy’s, MTV’s Video Music Awards and the Super Bowl. It came in with 11.1 million comments. This alone shows the extreme power behind social media tools such as Twitter and Facebook.

This article also talks about the brands that both candidates are presenting in 90 minutes to the entire worlds. In this time they have to market themselves, with their answers as their pitches. These social media channels help project these pitches by creating opportunities for consumer engagement. The ability for consumers to talk about what they were thinking during the debate is huge. It gives the people a chance to spread the word quicker than it has ever been done before. 

Michael Levine said the following about the two candidates results: “This was a victory for Mitt Romney. He was in command and defining,” (President) Obama looked like a man doing some weary duty. It was like he was a cool jazz musician who had stayed at the club a little too late.”

Since this pitch that Obama put on clearly wasn’t going the way he’d like, his communicators have to revise their plan to fix the problem. They can look to what their audience was saying through social media and other outlets. In this case, it’s important to ride a wave of success already created. 

“I would tell the President that he needs to remind people why they voted for him in the first place,” Levine said. “Romney needs to stay the course that made Wednesday work for him.”

I enjoyed reading this article because it shows how so many different things can relate back to PR. The presidential campaigns are PR campaigns attempting to sway their consumers to vote for them. The candidates can use various outlets such as social media to get through to their desired audience, but they better do it right. One small slip up can cost them the entire election.


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