Article: Consider Creating a Crisis

I read an article by Matt Monge from Workplace Mojo earlier today I thought was true and interesting. The link and summary are below.

In the article, Monge talks about what it takes for organizations to realize there is a problem within the company. It’s usually when things have become as bad as possible. It is when employees are miserable and production is at its lowest that the upper management starts throwing the “team” terms around.

He suggests companies take an ER approach. When someone is brought in from the ambulance there aren’t office politics, turf wars, or gossip among colleagues. They don’t have time. Monge proposes this mentality can be put into motion in any workplace.

Monge thinks the office should act in survivor mode to get premium production from all ends. If the organization strives to be better and improve itself every day the gap between “surviving” and “thriving” starts to shrink. Another important part of this theory of living in crisis mode is the pressure to improve will weed out the “cancer” in the office.

When the junk really does hit the fan at an oil company, fast food restaurant, or anywhere, a workplace that is predisposed to living on survivor mode will shine because they know how to work as a team.

This whole article relates directly to PR. When we are out there in the workplace, whether it is in-house or for an agency, we know that we have to be a step ahead of the game. When a company’s budget starts to dwindle and the communications department is being cut, we have to be in survivor mode or be able to do our own crisis communications to demonstrate why we’re important to the organization.

Another way this relates to PR is because we’ve learned in class you’ve got to be preemptive and know the worst can always happen. The company with the employees prepared will not crumble underneath the weight of an oil spill or media mishap.


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