2012 PRSSA Conference: Day 3

Day 3 of the PRSSA National Conference began with a keynote address by Fred Cook and Peter Debrecy (@fredcook and @peterdeb, respectively). The former being President and CEO of GolinHarris, and the latter a Consultant for Gagen MacDonald. Both of these men were featured as part of the “living legends” portion of the conference, where students got to learn from those who have thrived in the business for many, many years. They spoke on topics such as the changing world of PR and the future role that our generation will play in the industry.

Our group has learned so much so far. PR is a rapidly changing field, and demands a commitment to constantly learning about new things. However, despite this need for a constant, working mindset, our group has managed to  find time outside the conference to foster close friendships. We have all learned so much about each other here in San Francisco, and our unity as a chapter is growing faster than ever.


After the key note address, PRSSA students were invited to attend the PRSA keynote address, featuring Twitter Co-Founder, Biz Stone. This was a tremendous opportunity for PowercatPR attendees, and we took full advantage. Stone is a fascinating and accomplished man, and shared with us a vibrant picture of his values, goals and path to success.


Following this second address, our group once again attended various seminars. These seminars were performed in a similar format to the past few days, and we once again picked up some great pointers to implement upon our return to Manhattan.

Today’s conference events concluded slightly earlier than normal, and we made sure to schedule in time to see a little bit of the city. We made our way to the iconic Fisherman’s Wharf, where we enjoyed a delicious San Fran-style dinner. Following dinner was a little more shopping around the pier, accompanied by excited conversation about how much we’ve learned so far.

Tomorrow will be our last, big day of events. The day will feature a chance to meet with professionals already working for a company or in a field that we currently harbor a particular interest in. The day will conclude with an awards ceremony and formal dinner, where we will get the chance to network with members of our parent organization, PRSA.

Thanks for reading and I hope you have enjoyed our little mini-series so far! This city has certainly been quite the adventure, and we have had such a great experience due, in large part, to the cooperation of our members. They have really made this trip the amazing opportunity it’s been so far.


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