2012 PRSSA Conference: Day 4

Things are starting to wind down here in San Francisco. As I am writing this, myself and the other PowercatPR members are gathered in a communal hangout space provided by our hostel, planning our departure tomorrow. It has been an outstanding, and exhausting, adventure here on the west coast. Most of us are pretty tired, and ready for a well-earned, full night’s rest.

This morning started off with two more keynote speakers, once again on behalf of our parent organization, PRSA. The first speaker, June Cotte, Associate Professor of Marketing, spoke on the topic of how consumers behave in today’s rapidly changing market; specifically with more and more companies choosing a more ethically-focused business plan.

The second was the founder and chief strategy officer of Pandora, Tim Westergren. Westergren told us about his journey to success, and how being a musician himself has affected the way he decides to run his business. The address was in the form of an interview, and Westergren entertained the audience with his laid-back, dry sense of humor.

After these speakers, the group reported back to the Westin Hotel for a chance to meet and network with upwards of 25 companies and agencies represented at the conference. We were all lucky enough to meet with some great people and increase the number of doors that will be available to us in the future.

Following the company expo, the group took part in a nice, long break for lunch. We decided to take advantage of this break and visit San Francisco China Town.

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 True to its name, this area stuck to displaying a strong sense of Asian culture. The decorations, shops and restaurants added up to making you feel like you really took one step out of the US and into old China. Our adhoc San Fran tour guide, Benson Ho, was insistent that we try real Chinese food while in China town, and he showed us to a great, underground diner called R and G Lounge. The group took full advantage of the opportunity to try something new, and it was delicious!

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 Following the extended lunch break, we finished up with a few more break out sessions. After our final sessions, we took part in some retail therapy, as the kids call it these days. The shops are plentiful in the area, and provide a great place to relax and browse over-priced clothing.

 The day wrapped up with a final awards ceremony and banquet. PRSA and PRSSA spared no expense in preparing a truly incredible closing ceremony for the conference. Scholarships were awarded and hard-working chapters recognized, alongside an excellent dinner.

We have had an inspiring experience in San Francisco, and are ready to settle back into Manhattan and start putting to work all the wonderful ideas we have picked up at the 2012 PRSSA Conference. We have grown together so much as group, and forged many new friendships along the way.

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