6 things young PR pros should know to land a jobPosted: October 30, 2012
I read an article to day called, ‘6 things young PR pros should know to land a job’. I found this would be very useful for us as students to prepare ourselves for our further job. This article is written by Kia Jarmon. a brand strategist and PR coach with boutique public relations firm, The MEPR Agency.
Here is the link of the article: http://www.prdaily.com/Main/Articles/6560b45a-bc77-44bf-b547-8ed0168b6645.aspx?utm_source=twitterfeed&utm_medium=twitter
In the article, Jarmon pointed out 6 things that young PR pros should know about to land a job.
1. Understand that PR is more than press releases and parties
A common misconception among many young people aiming to join the public relations industry is that the profession is all about party planning, or writing press releases, or talking to the media.
To prepare yourself for a job in PR, start learn about search engine optimization, strategic plans, the meaning of true community engagement, the importance of internal communications, and so on.
2. Perfect your first pitch
If you want an entry-level job, and you lack professional experience, make the hiring manager interested in you. Your resume and cover letter are important. Be sure to highlight client/customer engagement, risk management, customer service skills, management, or supervisory skills in which you flexed your communication skills. Do not send the same cover letter to everyone. Lastly, send examples of your work in a portfolio or at least share writing samples.
3. Plan ahead
Start planning for your career in your sophomore or junior year by attending local Public Relations Society of America events, joining your Public Relations Students Society of America or local PR club/group, and networking with other university clubs.
She also encourages informational interviews with those in the PR industry. 4. Research, research, research
Become a sponge and learn as much as you can. One of the most disappointing parts about hiring someone with limited experience is finding they know nothing about the industry.
If you want a career in PR, and not just a job, you will need to invest in reading, listening, and becoming a part of the culture of PR.
5. Volunteer for more experience
Put that theory into practice—it will help your career possibilities immensely.
Volunteer with a local non-profit, or consider working with an emerging business to help get its brand off the ground.
6. Find a mentor
Cultivate a relationship with someone who can assist you in your career goals. Ask plenty of questions, share your goals with them, and allow them to make personalized introductions to key members of the PR community. Remember, be a good listener and remain humble.
I personally found them very useful for myself to prepare for landed for my job. I think this could also be useful for finding my intern.