Article: 14 things that must be in your social media policy

Bryce Peck

14 things that must be in your social media policy

Gini Dietrich

PRDaily.com || http://prdaily.com/Main/Articles/13041.aspx

Posted: October 30, 2012

14 things that must be in your social media policy is an article about basic rules and policies for what you should and shouldn’t post on your social media pages. This is becoming more and more important as companies start checking their employees social media pages more often. As public relation professionals we need to be extra cognitive of what we put out for the world to see, but it is important for anyone with a job or public image to uphold to censor what they are posting for everyone to see

As an example, the article talks about how a young lady tweeted that she hated her job and her boss on her twitter page and the CEO of the company saw the tweet and tweeted back to her, that’s good, because you no longer work here. I’m sure most of us have hear or seen stories similar to this. I personally know multiple friends that have been yelled at for posting things like that. It doesn’t have to be just about you hating your job though, when you work for a company you represent them in all parts of your life. I know a guy that got fired from his job because he used offensive language in his posts. Peter Fischer, attorney, says in accordance with National Labor Relations Board laws:

1. Employers cannot restrict anyone from commenting on his or her work life.
2. Employers can make sure employees sign confidentiality provisions.
3. Employees can’t lie.

This means that employees may talk about their companies and complain about them or their procedures, but if they post something that can be harmful to the company, then it isn’t allowed.

The article then gives these 14 general tips

1. Be transparent. State where you work and, if you’re distributing content for a client, make that clear.
2. Don’t lie. Don’t misrepresent the organization, your customers, or your competitors.
3. Be meaningful and respectful. Don’t spam or argue.
4. Use common sense and common courtesy. If in doubt, don’t post.
5. Stick to areas of expertise.
6. Do offer insight and wisdom, but don’t provide any confidential information.
7. Don’t swear.
8. Be polite. Don’t be antagonistic.
9. Do not comment on any legal matters or litigation.
10. If the topic is one of crisis, do not comment.
11. Google has a long memory. Be smart about what you post.
12. Don’t post about competition unless you have written consent from them to do so.
13. If you use social media on behalf of clients, please double check you’re updating from the correct account.
14. Don’t be stupid.

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