Professional Development: Does Advertising On Facebook Actually Work???Posted: November 1, 2012
This article answers less of the question posed but does more of giving us an example/interivew/mini case study. The article is more like an interview with Ford Motor Co.’s Scott Monty. It shows us a prime example of the role social media plays in the Ford Company.
Scott Monty talks about the strategy Ford uses to approach social media. He talks about how Ford uses everything from Facebook to Twitter to Instagram to YouTube to Google+ and even Flickr.
Monty says, “we’ve been on Facebook since October of 2008 and we understand the community. We look for what they are looking for, we try and speak like them.”
This article gives us a great idea about how big companies handle their social media output and their publics.