Two Ways to Better PR Efforts that Get the CEO’s AttentionPosted: November 1, 2012
David Mullen is a PR specialist who helps connect brands with their key customers in effective and meaningful ways. In his blog, he talked about how to get attention from the C-suite on the table. In most corporations, PR and corporate communications are overlooked. To significantly increase the chances of the CMO or CEO taking a look at the efforts the PR team made, Mullen explained two ways to better the PR plans – better targeted geographies and better targeted messages.
In the article, he mentioned that most PR and corporate communications have small budgets that are not enough to do market research on their own. However, leaders make decisions based on the results of the company’s market research. Therefore, one way to enhance the PR plans is to add vital statistics from the company’s marketing department that is a rich deposit of market research and data.
The other thing he mentioned is a better targeted messages to the company’s geographic markets. “Group those places into buckets and tailor your proactive messages to those markets accordingly, instead of creating a one-size-fits-all ‘editorial calendar’ of what you’ll pitch across the board for the year,” said by Mullen. Under today’s fierce market competition, it is important for a company to differentiate its brand and products from competitors. This is one of the reasons why the companies are not using the same marketing tactics all over its market. With a tailored message to match the business strategy and marketing tactics in PR plans, it is more possible for the C-suite to see the work as a critical piece in the whole business strategy.
In my opinion, it is a brilliant idea to gain help from the marketing team to back up the PR plans. In this way, we can reach a more strategic and data-driven approach to the management team.