5 ways running a PR agency is like having a babyPosted: December 4, 2012
This article is written by Andrew Healy, partner at Water & Wall Group in New York. A version of this story first appeared on the firm’s blog. He talked about 5 way that the common between having a baby and running a PR agency.
1. I had no idea what I was getting myself into.
Despite the months of preparation put into launching Water & Wall, and getting ready for the baby, there’s no way to know what it’s like until you experience it.
Baby books and business consultants were helpful, but at the end of the day you need to just jump into the deep end and hang on. If you’re passionate and hardworking, and surround yourself with like minded people (the foundation of any strong business/marriage), your chances of being successful should be good.
Remember, every iconic business owner and parenting expert once started in the same place.
2. Every day is different.
In previous PR roles, I had a fairly defined set of responsibilities on which I focused (pitch media, counsel clients, etc.). The same was true for my personal life pre-baby (go to the beach, obsess over “Lost,” never win my fantasy football league).
As a new business owner and parent, this is not the case. Every day I’m faced with new and different issues. At times, it can be hectic. I never know which part of my new life will keep me up at night, but it’s exhilarating. I like the sense of unpredictability, and I love going to work every morning.
3. It’s exciting.
Nothing lights up my day more than coming home and watching Audrey speed crawl over to me, and I’m fortunate to now feel a similar sense of happiness as an agency owner. Business headaches and baby questions aside, life has never been more exciting and I’ve never been happier. I believe that passion will make me a better father and business professional.
4. There’s only so much I can control.
We study the financial and communications industry like it’s our job, because, well, it is. We prepare for meetings to a fault and always do our best to have every possible angle covered. That’s part of the value we bring to the table and part of the reason most of our clients have been with us for so many years.
However, like a parent who can’t control flu season, there are some business issues that are beyond my control. As such, it’s important I focus my attention on what I can control and make sure my clients and baby are as prepared as possible for the unexpected.
5. Just when I thought I knew it all, I’m reminded that I don’t.
Just like the college graduate who suddenly realizes they don’t know as much as they thought they did, the same is true for a new parent and a new business owner. I speak with a lot of other new parents and folks in the PR industry, because I value opinions. I strongly believe three heads are smarter than two, and I’m never too old to learn new things.