Children’s Miracle Network Organizational ProfilePosted: December 5, 2012
Children’s Miracle Network Organizational Profile
Organization Name: Children’s Miracle Network
National Headquarters: Salt Lake City, Utah
CMN goal: Help as many children as possible by raising funds for children’s hospitals, and keep funds in the community which they were raised to help local children
Founding: Children’s Miracle Network was founded in 1983 by Marie Osmond and her family, John Schneider, Mick Shannon, and Joe Lake. It has grown dramatically from a small-televised fundraiser in a small studio to one of North America’s leading children’s charities.
Who they benefit: CMN touches the lives of more children and their families than any other children’s charity. Whether they suffer from common childhood afflictions like asthma and broken bones, or fight bigger challenges like birth defects or cancer, Children’s Miracle Network Hospitals provide comfort, treatment and hope to millions of sick kids each year.
Hospital Partners: CMN is partnered with different children’s hospitals all over the country. The money raised in communities goes directly towards the community’s local hospital so all money raised is kept local. The hospital serving in the Manhattan area is St. Francis Health Center in Topeka, KS.
Corporate Partners: CMN has raised over $4.2 billion since 1983 with the help of their corporate sponsors.
Their Founder’s Circle includes Walmart and Sam’s Club, Foresters, Costco Wholesale, Credit Unions for Kids, RE/MAX, Marriott, Rite Aid, Ace Hardware, Dairy Queen, Food Lion, and Delta Air Lines.
Their partners include American Car Care Centers, Carmike Cinemas, CDW, CEFCO Convenience Stores, Chevron, Circle K, CO-OP Financial Services, Coca-Cola Company, CROSSMARK, Discover, Express Employment Professionals, FRED’S, Giant Food, Golden Corral, Great Clips, HMSHost, IHOP, Kinney Drugs, Kiwanis International, Kroger, Log a Load, Long John Silver’s, Love’s Travel Stops, McLane Company, Microsoft, Mimi’s Café, Money Mailer, Ollie’s, Panda Restaurant Group, Produce for Kids, Publix Super Markets, Sigma Chi, Six Flags, Speedway, Stripes Convenience Stores, Sunoco, Inc., Tops Markets, USA Gymnastics, Valero Energy Corporation, and Wawa.
Their Fundraising Partners include American Legion, Breugger’s, Chico’s, White House | Black Market, Boston Market, Soma Intimates, Deals that Matter, FCCLA, FirstGroup America, Hershey’s, Identity Guard, Jose Ole, Lone Star Steakhouse, Miss America, Phi Delta Epsilon, Phi Kappa Theta, Phi Mu, Primrose Schools, Sigma Alpha Epsilon, Texas Land and Cattle Steak House, Torch Relay, Valvoline Instant Oil Change, Veriphyr, and Zeta Beta Tau.
Celebrity Partners: Since being founded by two celebrities (Marie Osmond and John Schneider) in 1983, hundreds of celebrities have appeared at CMN’s annual Telethon or offered their support in other ways. Celebrities visit sick kids in hospitals, record PSA’s, attend events, use social media, perform at celebrations, and most importantly help spread the message about CMN. Some of the celebrities include the Backstreet Boys, the Carter Twins, Bo Jackson, Dierks Bentley, Dr. Oz, Dr. Phil, Glenn Beck, Jerome Bettis, Jerry Rice, Jonas Brothers, Justin Bieber, Ne-Yo, Sir Paul McCartney, Tracy Byrd, and many, many more.
Social Media: Children’s Miracle Network uses many forms of social media to get the word out about their organization. They have two different Facebook pages, one for the organization and one for CMN Hospitals, different twitters for each state, and a blog.
Champions: Every year Children’s Miracle Network chooses one child from each state to represent the 17 million children treated each year at CMN Hospitals. Chosen each year for facing their illness with injury or determination, Champions serve to illustrate the impact of their Children’s Miracle Network Hospital and why donated funds are needed for treatment, recovery, and charitable care. Champions range in age from 3-17 and sustain a range of medical challenges. This year, the 52 Champions were taken to Washington D.C. on an ambassador trip and met President Obama and Mrs. Obama and shared their stories with state and federal agency representatives. They were then taken to Orlando, Florida for a few days at Disney World.
Why CMN means so much to me: My older brother, Danny, was diagnosed with osteocarcoma, a childhood bone cancer, in July of 2003 and has been fighting on and off for the past 9 years. After surviving his first battle, Danny was chosen as the Kansas Champion. Danny was given so many opportunities to travel, meet new people, and share his inspirational story. The Children’s Miracle Network has given so much to my family and me and some day I want to be able to give back. I want to be able to give to other families going through tragedies just like CMN gave to mine.