5 ways running a PR agency is like having a baby

This article is written by Andrew Healy, partner at Water & Wall Group in New York. A version of this story first appeared on the firm’s blog He talked about 5 way that the common between having a baby and running a PR agency. 

The link of the article:http://www.prdaily.com/Main/Articles/8ae88098-8aa0-413e-a71f-d11e232df4ec.aspx?utm_source=twitterfeed&utm_medium=twitter

1. I had no idea what I was getting myself into. 

Despite the months of preparation put into launching Water & Wall, and getting ready for the baby, there’s no way to know what it’s like until you experience it. 

Baby books and business consultants were helpful, but at the end of the day you need to just jump into the deep end and hang on. If you’re passionate and hardworking, and surround yourself with like minded people (the foundation of any strong business/marriage), your chances of being successful should be good. 

Remember, every iconic business owner and parenting expert once started in the same place. 

2. Every day is different. 

In previous PR roles, I had a fairly defined set of responsibilities on which I focused (pitch media, counsel clients, etc.). The same was true for my personal life pre-baby (go to the beach, obsess over “Lost,” never win my fantasy football league). 

As a new business owner and parent, this is not the case. Every day I’m faced with new and different issues. At times, it can be hectic. I never know which part of my new life will keep me up at night, but it’s exhilarating. I like the sense of unpredictability, and I love going to work every morning. 

3. It’s exciting. 

Nothing lights up my day more than coming home and watching Audrey speed crawl over to me, and I’m fortunate to now feel a similar sense of happiness as an agency owner. Business headaches and baby questions aside, life has never been more exciting and I’ve never been happier. I believe that passion will make me a better father and business professional. 

4. There’s only so much I can control. 

We study the financial and communications industry like it’s our job, because, well, it is. We prepare for meetings to a fault and always do our best to have every possible angle covered. That’s part of the value we bring to the table and part of the reason most of our clients have been with us for so many years. 

However, like a parent who can’t control flu season, there are some business issues that are beyond my control. As such, it’s important I focus my attention on what I can control and make sure my clients and baby are as prepared as possible for the unexpected. 

5. Just when I thought I knew it all, I’m reminded that I don’t. 

Just like the college graduate who suddenly realizes they don’t know as much as they thought they did, the same is true for a new parent and a new business owner. I speak with a lot of other new parents and folks in the PR industry, because I value opinions. I strongly believe three heads are smarter than two, and I’m never too old to learn new things. 


Infographic: How to measure Facebook and Twitter ROI

The article is written by Kristin Piombino, she introduce  two methods you can use to put a numerical value on your social media efforts. 

The link of the article:http://www.ragan.com/Main/Articles/9c90587a-1324-4ef9-8d75-27a34c4da18a.aspx

1. Use statistics.

Give your CEO a list of statistics that show how business and sales have grown with help from social media. Here are some real examples:

  • More than 90 percent of Foiled Cupcakes’ business comes from Facebook and Twitter.
  • Jimmy Choo earned a 33 percent increase in sneaker sales through a Twitter campaign.

2. Use Google Analytics.

Google Analytics’ social value feature connects Facebook and Twitter traffic with sales. The feature can tell you:

  • Your overall conversions.
  • Which social media visits led directly to a sale.
  • The amount of social media traffic that will lead to sales, but not immediately.

The 5 things you never say to clients

This article is about things that you never say to your clients. My teacher in MC 280 told one mistake could destroy your PR career. I think these are something that we should be aware of. 

This article is written by Kevin Allen.




I think number 1 is very important, as a speaker from the PRSSA nation conference said, “if you misspelled a name of the company or a person, they will not want to the anything from you.’ 


2012 PRSSA National Conference

The PRSSA National Conference has made me very excited, it was full of excitement and opportunity for me. I learned a lot from this trip. It was a tiring and expensive trip, but was surely worth every penny and minutes.

            The national conference was a great opportunity to learn and network with other PRSSA chapters. During the five days of the conference, there were chapter development sections which featured various topics of interest. These development sections gave us tons of information on internship, jobs, social media, writing and so much more. I realized what skills I need to put more time on, such as writing. One of the “living legends” said, “Writing skills are very important. You have to know your grammar, spelling and AP style.” I thought I could cover my weakness in writing by doing well in other areas, however, the fact is I need to be good at writing.

            There were some incredible people that came to the conference. People who changed my life. The con founder of Twitter, Biz Stone, has changed everyone’s life with Twitter, I am sure. “Created my Twitter account while listening to the creator of Twitter,” was my first Tweet. Later in his speech, I also found out that he was the founder of Xanga.

            Chances to meet with companies were also provided. I met a speakers from a lecture called, “Travel the world with PR profession.” I was interested in his lecture and also the company he is working in. At the national conference, you got the chance to make the connection with firms in person. You can better understand the firms by talking to people representing them.

            The conference was not the only exciting thing about the trip. During the trip, I got to know more about our chapter’s member. B communicating with them, I learned a lot. I developed my resume and built my business card with the help of Fred Amstutz. It was fun to share what we learned after the conference.

            We also met new people on the trip, we stayed in a hostile called HI San Francisco Down Town, and met cool people there. One of my roommates had a Masters degree in PR and he is currently studying for his communication PhD. I asked a lot about how the PR world is out there, and he shared lots of his experience with me. Our other roommate was from Australia, and He worked as a radio producer. I t was fun to hangs out with him and learned about his travel and work experience.

            I hope you can feel my excitement from the PRSSA National Conference, and I would love to share more with you.


the 10 worst nightmares for a PR professional

I found this article really funny. I think as a PR pro we should avoid these nightmares happen, many of those are careless mistakes that we can avoid. 

This article is written by Jennifer Nichols, co-founder and CEO of newly launched FlackList. 

1. You mail merge a pitch to the wrong media list. 

2. Your big placement is canned due to a huge breaking news. 

3. A press release is issued with the CEO’s name misspelled and all the URLs are dead.
4. You wake to find a cover story featuring all your competitors. 

5. Crisis, crisis, crisis and no prepared plan of attack. 

6. No media show up for your press conference or media event. 

7. You accidentally share a personal tweet on the corporate account. 

8. You lose cell/Internet service; what is a PR pro without access? 

9. An expensive PR stunt results in zero coverage. 

10. You have the wrong addresses listed on a media tour and your spokesperson is late to every interview.

Which one do you think is the worst nightmare?

I think The would be number 6, no media show up for your press conference. 

I think 1,4,7,9,10 can be avoid by being careful. 

6 things young PR pros should know to land a job

I read an article to day called, ‘6 things young PR pros should know to land a job’. I found this would be very useful for us as students to prepare ourselves for our further job. This article is written by Kia Jarmon. a brand strategist and PR coach with boutique public relations firm, The MEPR Agency.


Here is the link of the article: http://www.prdaily.com/Main/Articles/6560b45a-bc77-44bf-b547-8ed0168b6645.aspx?utm_source=twitterfeed&utm_medium=twitter




In the article, Jarmon pointed out 6 things that young PR pros should know about to land a job.

1. Understand that PR is more than press releases and parties

A common misconception among many young people aiming to join the public relations industry is that the profession is all about party planning, or writing press releases, or talking to the media.

To prepare yourself for a job in PR, start learn about search engine optimization, strategic plans, the meaning of true community engagement, the importance of internal communications, and so on.

2. Perfect your first pitch

If you want an entry-level job, and you lack professional experience, make the hiring manager interested in you. Your resume and cover letter are important. Be sure to highlight client/customer engagement, risk management, customer service skills, management, or supervisory skills in which you flexed your communication skills. Do not send the same cover letter to everyone. Lastly, send examples of your work in a portfolio or at least share writing samples.


3. Plan ahead

Start planning for your career in your sophomore or junior year by attending local Public Relations Society of America events, joining your Public Relations Students Society of America or local PR club/group, and networking with other university clubs.

She also encourages informational interviews with those in the PR industry. 4. Research, research, research

Become a sponge and learn as much as you can. One of the most disappointing parts about hiring someone with limited experience is finding they know nothing about the industry.

If you want a career in PR, and not just a job, you will need to invest in reading, listening, and becoming a part of the culture of PR.

5. Volunteer for more experience

Put that theory into practice—it will help your career possibilities immensely.

Volunteer with a local non-profit, or consider working with an emerging business to help get its brand off the ground.

6. Find a mentor

Cultivate a relationship with someone who can assist you in your career goals. Ask plenty of questions, share your goals with them, and allow them to make personalized introductions to key members of the PR community. Remember, be a good listener and remain humble.


I personally found them very useful for myself to prepare for landed for my job. I think this could also be useful for finding my intern.

Andy DiOrio PRSSA Presentation on Crisis Communication

Last week I went to the PRSSA meeting featuring the presentation of Andy DiOrio, the director of corporate communications for AMC Theaters.

DiOrio started his presentation by introducing his daily job content. He then brought us two case studies from AMC Theaters about crisis communication. One is external crisis communication, the case is about what did AMC theater do after the theater shooting in Colorado. By this Case study, DiOrio told us three things that we should do during an external crisis communication. 1) As the PR person of the AMC Theaters, our first though should be ” Was this our theater?” 2) Help the CEO send out the first message. It must be quick, and make sure all employees are on the same message. The message should be easily accessible for the community. 3) Give out message on social media. AMC Theaters gave out 13 tweets on Twitter. We should make the message as distinct and short as possible, because the message can and will be construed by media.


The second case is internal crisis communication, which is about AMC bought by Chinese corporation Wanda. There are some points DiOrio shared with us that how AMC did and we should learn about. 1) Top Down Communication, let the CEO give out the message. 2) Timely, China is a day ahead of U.S., the message should give out right when things happen. AMC theaters told all employees exactly what was happening before media construed it. 3) Face-to face communication is key. AMC theaters had the Chinese runner came to the state and let the employees met with them in person. They also showed them what Wanda is. These changed employees behavior by 29% of employees acting more open toward the new ownership change.


DiOrio concluded the presentation by given us 3 important key of crisis communication. 1) Solid internal core, CEO gives message to employees. 2) Transparency and Truth means trust. 3) Engagement eases change, help the employees to get familiar from unfamiliar.