Children’s Miracle Network Organizational Profile
Organization Name: Children’s Miracle Network
National Headquarters: Salt Lake City, Utah
CMN goal: Help as many children as possible by raising funds for children’s hospitals, and keep funds in the community which they were raised to help local children
Founding: Children’s Miracle Network was founded in 1983 by Marie Osmond and her family, John Schneider, Mick Shannon, and Joe Lake. It has grown dramatically from a small-televised fundraiser in a small studio to one of North America’s leading children’s charities.
Who they benefit: CMN touches the lives of more children and their families than any other children’s charity. Whether they suffer from common childhood afflictions like asthma and broken bones, or fight bigger challenges like birth defects or cancer, Children’s Miracle Network Hospitals provide comfort, treatment and hope to millions of sick kids each year.
Hospital Partners: CMN is partnered with different children’s hospitals all over the country. The money raised in communities goes directly towards the community’s local hospital so all money raised is kept local. The hospital serving in the Manhattan area is St. Francis Health Center in Topeka, KS.
Corporate Partners: CMN has raised over $4.2 billion since 1983 with the help of their corporate sponsors.
Their Founder’s Circle includes Walmart and Sam’s Club, Foresters, Costco Wholesale, Credit Unions for Kids, RE/MAX, Marriott, Rite Aid, Ace Hardware, Dairy Queen, Food Lion, and Delta Air Lines.
Their partners include American Car Care Centers, Carmike Cinemas, CDW, CEFCO Convenience Stores, Chevron, Circle K, CO-OP Financial Services, Coca-Cola Company, CROSSMARK, Discover, Express Employment Professionals, FRED’S, Giant Food, Golden Corral, Great Clips, HMSHost, IHOP, Kinney Drugs, Kiwanis International, Kroger, Log a Load, Long John Silver’s, Love’s Travel Stops, McLane Company, Microsoft, Mimi’s Café, Money Mailer, Ollie’s, Panda Restaurant Group, Produce for Kids, Publix Super Markets, Sigma Chi, Six Flags, Speedway, Stripes Convenience Stores, Sunoco, Inc., Tops Markets, USA Gymnastics, Valero Energy Corporation, and Wawa.
Their Fundraising Partners include American Legion, Breugger’s, Chico’s, White House | Black Market, Boston Market, Soma Intimates, Deals that Matter, FCCLA, FirstGroup America, Hershey’s, Identity Guard, Jose Ole, Lone Star Steakhouse, Miss America, Phi Delta Epsilon, Phi Kappa Theta, Phi Mu, Primrose Schools, Sigma Alpha Epsilon, Texas Land and Cattle Steak House, Torch Relay, Valvoline Instant Oil Change, Veriphyr, and Zeta Beta Tau.
Celebrity Partners: Since being founded by two celebrities (Marie Osmond and John Schneider) in 1983, hundreds of celebrities have appeared at CMN’s annual Telethon or offered their support in other ways. Celebrities visit sick kids in hospitals, record PSA’s, attend events, use social media, perform at celebrations, and most importantly help spread the message about CMN. Some of the celebrities include the Backstreet Boys, the Carter Twins, Bo Jackson, Dierks Bentley, Dr. Oz, Dr. Phil, Glenn Beck, Jerome Bettis, Jerry Rice, Jonas Brothers, Justin Bieber, Ne-Yo, Sir Paul McCartney, Tracy Byrd, and many, many more.
Social Media: Children’s Miracle Network uses many forms of social media to get the word out about their organization. They have two different Facebook pages, one for the organization and one for CMN Hospitals, different twitters for each state, and a blog.
Champions: Every year Children’s Miracle Network chooses one child from each state to represent the 17 million children treated each year at CMN Hospitals. Chosen each year for facing their illness with injury or determination, Champions serve to illustrate the impact of their Children’s Miracle Network Hospital and why donated funds are needed for treatment, recovery, and charitable care. Champions range in age from 3-17 and sustain a range of medical challenges. This year, the 52 Champions were taken to Washington D.C. on an ambassador trip and met President Obama and Mrs. Obama and shared their stories with state and federal agency representatives. They were then taken to Orlando, Florida for a few days at Disney World.
Why CMN means so much to me: My older brother, Danny, was diagnosed with osteocarcoma, a childhood bone cancer, in July of 2003 and has been fighting on and off for the past 9 years. After surviving his first battle, Danny was chosen as the Kansas Champion. Danny was given so many opportunities to travel, meet new people, and share his inspirational story. The Children’s Miracle Network has given so much to my family and me and some day I want to be able to give back. I want to be able to give to other families going through tragedies just like CMN gave to mine.
Every Tuesday in the city of Olathe, Kan., is now known as “MNU Tuesday” after Olathe Mayor Michael Copeland proclaimed this award to Mid-America Nazarene University at the Olathe City Council meeting Tuesday.
Mid-America Nazarene University is Olathe’s hometown University and has been around since 1966. Dr. David Spittal, president of MNU, accepted the award from Mayor Copeland.
“It is an honor to have you here tonight,” said Copeland, “this is an important night to celebrate our success with MNU.”
The proclamation recognizes MNU as being the university of Olathe and the history and legacy throughout the city, the MNU leaders and alumni who help shape the city, MNU’s commitment to higher education and service, the partnership between the faculty, staff and students at MNU who choose to call Olathe their home, MNU’s focus on enhancing its community outreach and partnerships, and for creating successful relationships while gaining a sense of community.
“Mid-America Nazarene and the service they continually give has helped shape the direction and future of our city,” said Copeland.
After being given the award, MNU played a short video for the audience about their continuing effort to provide service to the city of Olathe and how they plan to do such.
Facundo Rodriguez, a student athlete at MNU, said in an interview, “I think it’s awesome to see my school being recognized. So many people have no idea what I’m talking about when I say MNU, so this is a great opportunity we’re being given.”
Spittal said he believes some communities coming together aren’t an accident; they are intentional.
“Our story and the Olathe story have woven together in so many different ways,” said Spittal.
Spittal declared that every Tuesday is going to be known as a service day throughout MNU and invited all members of the community to come take the service initiative.
“We believe part of responsibility is to be of service to our community and so it’s our desire to be intentional about that service,” said Spittal.
Spittal also said Tuesday is a day for the Olathe community to wear the colors of MNU, navy blue and scarlet, to show support for the university.
“Having a university around has given Olathe even more of a sense of community. MNU may be a small school, but it is a school we can root for and get excited about. It may not be a big as K-State or have the same morale, but it’s a start and a step in the right direction for this city,” said Susan Horahan, a resident of Olathe, in an interview.
Spittal finished by thanking the community and the council.
“I want to thank you for making Olathe such a wonderful place to live and for giving MNU this opportunity to be a part of whatever you have envisioned for the future,” said Spittal.
The council also talked about:
· Proclaiming Sept. 15 to Oct. 15 National Hispanic Heritage Month
· Recognizing the Olathe National Education Association for their donation to the Recreation Scholarship Program
· Approving a license for the Fraternal Order of Eagles Olathe Aerie 700 club
· Approving a license for a precious metal dealer
Three years ago when Kristen Clarke was driving her friend to a career fair she never imagined she would find the part time job that would eventually turn into her beloved career.
Clarke was a sophomore at K-State majoring in Agricultural Communications.
Clarke and a friend were on their way to a career fair when she heard an ad on the radio for the country radio station B 104.7.
“I figured I would just go talk to them about a marketing or promotions job, I never imagined I’d end up where I am,” said Clarke.
The only open position the station offered at the time was an on-air position. Clarke was interviewed and immediately given the job. She started working an overnight shift working from midnight to 6 a.m.
June Wilson, the house director for Clarke’s sorority, remembers when she first started working.
“She would stumble in every morning about 6:15. I always expected her to look tired or worn out, but she always just had that signature ‘Kristen smile’ on her face. You could tell she absolutely loved her job,” Wilson said.
Clarke graduate in December of 2011 and still works for the station, but now with better hours. Her morning starts about 8 a.m. when she gets to the station and spends a few hours recording commercials for the station and for local companies. She then has two hours on air doing the Noon Saloon.
“Noon Saloon is my favorite part about being on-air because it’s an all-request hour so I get to talk to my listeners a lot,” said Clarke.
On the weekends Clarke does a shift for B 104.7’s sister station Z 96.3. Her other duties include live remotes, appearances, ticket giveaways and working concerts.
Clarke said she just never knows from day to day what her schedule is going to be like.
Alec Shepack, Clarke’s boyfriend, said at first her schedule took some getting used to.
“When she shows up in the morning she never knows what her day is going to be like, so it was hard at first to try to plan things. It took some getting used to but I know she loves her job and it is actually a pretty sweet job. Plus I get some awesome hook-ups. So I can’t really complain if she has to cancel dates on me,” said Shepack.
Lately Clarke has been thinking a lot about where she wants to take her radio experience.
“As long as I get to work in radio I don’t care where I’m at. I’ve found a true passion in this job,” Clarke said.
She said she wouldn’t mind spending a few more years in Manhattan, but her dream job would be going to Texas to work for an all-red dirt country station or to Colorado to work for a bigger market.
“Radio is definitely what she’ll do with the rest of her life. Maybe not a deejay, but I could see her being like a station manager, someone in charge,” said Wilson.
According to Clarke, the best opportunity she’s been given through her job so far has been her ability to build relationships with listeners. Clarke said she has regular listeners that will call in during the all-request hour just to say hi or to give her feedback on things she has done that day that they liked.
“People don’t even realize it but radio is so much more personal than listening to your iPod,” said Clarke.
“I love calling in and talking to her,” said Nicole Dominick, a B 104.7 listener. “It’s like I talk to her on the phone and we’ve made this friendship and then when I go to concerts and I see her I’m like ‘oh hey I know that girl, she’s my friend!’”
Clarke said another opportunity she has been lucky to be given is getting to interview artists when they come in town for concerts. She said she’s also lucky to have started establishing relationships with some of the artists.
Clarke’s favorite artist to interview was an easy one for her to answer: Josh Abbot Band. Josh Abbot, lead singer of the band, was her very first in-studio interview.
“I was so nervous. I was like I’m going to ruin this and he’s going to think I’m an idiot and he’s going to never want to come back here,” said Clarke.
Josh Abbot Band was one of Clarke’s favorite bands when they first came to Manhattan. At the time, they were an up-and-coming band and not many people knew who they were. Clarke said the interview went so well and they were able to talk to each other just like they were old friends. The Josh Abbot Band soon had their big break and blew up, but Abbot still makes it a point to remember Clarke and treat her like a friend when the band comes to town.
The worst interview Clarke ever did was with Evan Felker, lead singer and guitarist of the Turnpike Troubadours.
“I still absolutely love the band and I don’t hold it against him at all, but you could definitely tell he had had a little bit of fun the night before. And by a little I mean a lot. He was hurting,” said Clarke.
Felker later called Clarke and apologized and said next time the band is in town he will make up for it.
“It’s the little things like that that make me love my job. I didn’t hate him at all and wasn’t expecting a call. That is definitely not something you get every day,” Clarke said.
“Fishin’ in the Dark” band The Nitty Gritty Dirt Band is what Clarke considers the most famous band she’s ever interviewed. She said its cool to say she has interviewed a band that has been making music since the 1970’s.
Surprisingly, Clarke said that if given the chance to interview any artist it would be Mark Hoppus from Blink 182.
“Yes I love country, but Blink 182 is my favorite band by far and I just think he’d be fun to talk to,” said Clarke.
It’s obvious to see why Clarke has so many fans, twitter followers and why people light up when asked about her; Clarke’s constantly positive attitude is infectious.
“My favorite thing about Kristen is her smile. She has one of those smiles than can light up a room and I have never seen her in a bad mood. That and her hair, her signature hair. I’ve never seen her hair look bad,” said Wilson.
“The main reason I love radio as much as I do,” said Clarke, “is because music has always been a big part of my life. But I am not at all musically talented, so being in radio has given me a good way to stay connected.”
“I actually enjoy waking up to drive to work because I enjoy work. And not a lot of people are lucky enough to say that.”
Creating a positive teaching environment was the main theme of Emmy-award winner and professor at North Carolina State Bryce H. Lane’s presentation “The Art and Science of Teaching” given to a group of 200-300 students and teachers on Thursday in the Little Theater of the Student Union at K-State.
Lane was told part-way through his teaching career that students won’t remember the lessons taught, instead they will remember how they felt around the teacher.
“It hit me like a brick. Personality does matter. Commitment does matter,” Lane said.
“The key to good teaching is developing an environment where we take advantage of and create a dynamic interaction,” said Lane.
Lane said the first important step in creating this environment is getting students’ attention. Students are able to figure out in the first 15 minute if teachers are not passionate about their business according to Lane.
The most important step, Lane said, I creating a sense of awe. “Make students have a romance with what they are learning,” Lane said. Every student learns, they just decide what to learn.
Creating a romance before teaching then leads to the willingness of students to go through the precision and drudgery of learning which leads to application of what was learned, which in turn leads to more romance of the subject.
“It becomes a cycle; at that point the teacher can just sit back and watch them go,” said Lane.
Lane asked the audience, “Would you rather your students remember 10% of all you taught them or all of 10% you taught them?”
When asked in an interview how she would answer the question, Kim Williams, co-chair of the Faculty Exchange for Teaching Excellence said, “It depends on whether you’re talking about short-term or long-term memory. Short term, my students have to master more than 10%, but that knowledge becomes a foundation on which to create other knowledge. So in the long-term, years and years later, after they’ve got gobs of knowledge created and reinforced by their own experiences, if they remember 10% of what they learned in my classroom, I’d say that’s fabulous. And I think that’s what Lane was talking about.”
Another way Lane said teachers can create the positive environment is by getting to know students and allowing students to get to know the teacher.
“It is important to know what they were born into that we learned about or what were invented before they were born so that we don’t talk to them in a way that is completely foreign,” said Lane.
Lane said the best way to show students that teachers care about what they are doing and care about their students is to come early to class and stay late.
“You don’t have to be awkward about it and just stand around; you don’t even have to make conversation. But you hear the coolest stories and get the latest gossip. And if you hear something that makes your skin crawl, get over it,” said Lane.
The last way Lane said to create the positive learning environment is to be student centered.
“Students respond to those of us who care for them, care for our subject matter, and care for what we’re doing- teaching,” said Lane.
Caring for students and being flexible, creative and positive reduces anxiety in students.
“If you’re not going to learn it my way, we’re going to find a way to learn it that will work for you,” said Lane.
Lane surveyed students in his classes at North Carolina State to find out what they think make a great teacher. Lane said it seemed pretty unanimous that organization, knowledge, clarity, ability to stimulate and most of all enthusiasm were the characteristics.
“To be a great teacher you don’t have to be like this and this. No, to be a great teacher you have to be like you. All too often we try to be like blank when we really need to be like ourselves,” said Lane.
When asked if the presentation was beneficial to teachers and if the information and advice given would be applied in classrooms, Williams said, “I do. Seasoned teachers who have pursued professional development opportunities in the past may have been familiar with a lot of the ideas presented, but Lane was gifted as providing examples and inspiring implementation in practice. That’s an important word–inspire.”
CMN Social Media Article Summary
100 Million Miracles, an online campaign started by Children’s Miracle Network, was started at the Hollywood launch party and beauty retreat in June 2011.
The campaign is an effort to use social media to raise $100 million for the children and families Children’s Miracle Network Hospitals supports. They anticipate that supporters will use social media to spread the word about the program itself and about children’s hospitals around North America.
The Give Back Hollywood Foundation hosted the event in hopes of encouraging celebrities to pledge to use their social media outreach to support Children’s Miracle Network and other charities.
As a corporate partner, Delta Air Lines communicated the campaign to it’s more than 30 million SkyMiles members. They included incentives giving 1,000 SkyMiles to every member that donated $50 or more. Additionally, Delta gave 10% of the cost of all new SkyClub members purchased during the month of June. Delta donated 1.2 million miles to the campaign.
The Children’s Miracle Network asked individuals to help by using their own social media platforms as well.
This article ties into PR by using both social media tactics and celebrity endorsements. In the past few years, as social media has taken off, it is the easiest way to communicate information and bring attention to important topics. Celebrity endorsements are a positive way of using the halo affect and the Law of the Few. The Children’s Miracle Network’s goal was to raise $100 million, which was only possible through the efforts of many people. By using a few celebrities to start spreading the word, the campaign was soon well-known all over the continent.