The 7 deadly sins of social media
http://prdaily.com/Main/Articles/13127.aspx / November 12 2012
The 7 deadly sins of social media is basically a guideline on how not to use social media. The author Maria Perez wrote this article on the ideas of a speaker Scott Stratten. He believes that it is not necessary to be a part of all social media but it is necessary to be good in one specific area. He goes on to give tips on how to be good and also gives the seven things you shouldn’t do on social media. Stratten takes the 7 deadly sins; Gluttony, Pride, Sloth, Greed, Lust, Envy, and Wrath, and relates them back to PR and social media. To commit the sin of gluttony you are not engaging in your audience and not being personable. His tip is to try to engage your audience by answering back to tweets, this extends the life of the tweet. Pride is when you are so obsessed with your product that you start to not care what people think unless its positive. A person who has too much pride would pose a question like, “what’s your favorite product of ours”. Committing the social media sin of sloth is when companies take a long time to get back to you. Stratten said that social media changed the timeline for responding. Companies use to be able to say they would get back to you in a matter of days. But now everything is judged by the hour. Stratten believes that if you don’t have the time to respond then you should never have posted. Greed is all about earning what you want and working towards something. Instead of paying people for followers you should create better content so that people want to follow you. Envy is a social media sin that many people commit. Stratten says to retweet complaments that others tweet you. And final;ly wrath. Social media has given people power, and with this power they can criticize you. Stratten says to not ignore the cirtisim if it is constructive instead respond to them. I think that this article relates directly to PR because of how much social media is a part of PR. This article is especially important to people like me and my peers because social media is only going to get bigger. By the time we start our professions we will be expected to be experts. I think the most import thing to take away from this article is that its not important to be involved in everyform of social media. There are hundreds and hundreds of different forms of social media. If we try to be apart of all of it we will lose control of it. Instead of being everywhere, we just need to be great where we are.
The Most Terrifying PR Clients
October 31 2012
The most terrifying PR clients gives you a list of thirteen different types of horrible clients. Everything from the unforgiving client that never lets any mistakes go, to the O.C.D client that has to have everything exactly how they want it. This article was very useful because sometimes people go into a profession not thinking ahead of what bad things could happen. It is not realistic for someone to always have completely perfect clients. This article shows a little bit of all of them. Even though it does not give any examples or advise on how to deal with those type of clients, it stimulates your mind to think of what you would do. I know that in the beginning of my future career I will not be able to choose who my clients are so I need to be prepared for whatever I get. In most of the classes I have taken for PR we talk about dealing with crisis but not necessarily “client crisis”. Because we do not talk about it much in classes I think this would be a great article for teachers and students to read and reflect on.
Should you promote clients on your social media account?
October 31 2012
Should you promote clients on your social media account? Is an article that tries to answers that question. Instead of the author only giving his point of view he sends it out for twitter to decide. The article is composed of multiple tweets and twitter conversations with other peoples opinions. Most replies were on both sides saying promoting clients via twitter was appropriate if its something worth promoting. For example it would be appropriate for someone to promote a client’s charity event. One women did not agree or disagree but made a rather good observation, she tweeted “what about target markets? Does your agency really have the same target audience as your client? Likely not.”.
With that comment in mind I would have to say I don’t agree with tweeting about your clients from a personal account. This was a good article to read because of social media becoming such a big part of PR. It kinda lets you decide what crossing the line is. I’m sure twitter or some other type of social media will be around when I am a professional and now I know to realy think how far I can go to promote my client while still remaining professional
Three easy ways to establish your personal brand
October 6 2012
Three easy ways to establish your personal brand is all about giving simple tips that have a big effect. The steps to establishing your personal brand include claiming your name, voicing your opinion and being genuine. To claim your name they suggest building a blog or website with personal and updated information. Voicing your interests is to start conversations and meet other people by relating to similar topics. The article gives the example of fashion PR and says to build a layout of fashion designs and interview designers and post it online. Someone in the same profession or in need of someone in your profession, may feel the same way and then make a connection. Lastly they talk about being Genuine which is one of the more important things to do. They say the best brands have human touch making them more relatable than others.
It was nice to read this article because someday I will be tossed out into the world having not one clue on how to build a name for myself. I think all new graduates venturing out into their careers would benefit from this. This relates a lot to PR because PR is such a personal career.
Sorry Im Not Sorry; Apple issues snarky non- apology to samsung
October 26, 2012
In the article Sorry I’m Not Sorry, it discusses the mega company, Apple, court ordered apology to Samsung. Earlier this year Apple sued Samsung in the U.K for copying their designs. They lost the suite and the Judge ordered them to apologize to Samsung. Apple did as the court told them to and sent out an apology. However it wasn’t the apology everyone was looking for. In Fact it wasn’t really an apology at all. The statement apple gave explained the law suite and the ruling. It then went on to promote apples design and de-promote Samsungs by quotes from the court. It goes on to talk about how Apple won the case in Germany and how the iPad is far more popular the the Galaxy Tablet. Not one part of this so called apology had an actual apology. In my opinion Apples PR reps made a huge mistake in posting this. Instead of taking the high road and just apologizing as the court told them to, apple has made a fool of themselves. I think a big part of public relations is protecting your companies name and this statement makes Apple look immature, rude and disrespectful. Reading this article and seeing how damaging it can be to the Apple name makes me realize how important it is to watch what you put out for the public to read. If I was ever stuck in this situation of having to apologize I would suck up my pride and do what is right for the company. I think this story matters because it shows a big name company put in a bad light because of something they did. I’ve never seen apple like this and now when I think of them this will come to mind. It just shows how easy it is to ruin your name.
Obama gets first-hand look at storm devastation
October 31 2012
This article talks about President Obama’s first trip down to New Jersey since Hurricane Sandy hit. On wednesday october 31st the President, along with New Jersey Governor Chris Christie, took a helicopter and flew over the devastation that Hurricane Sandy has left behind. It just so happens that Obama’s own tour guide Governor Christie is a republican and top supporter of the republican candidate Mitt Romney. But both the President and Governor put politics aside and faced the matter at hand.
Obama is in the midst of a crazy campaign and only a week away from election day. Now is not the time for him to step away from the race. However Obama did the right thing by dropping everything and helping his country. This situation reminded me of one of the biggest components of public relations: ethics. Obama could be working on his campaign right now and having his workers deal with the devastation but he chose the ethical thing to do; he choose to help his country first and be hands on. Governor Christie chose the ethical way as well. As a top supporter of republican candidate Mitt Romney, it is not his best interest to be promoting Obama’s actions. However, the governor put aside the politics and did what was right. He acknowledged the presidents good deeds, welcomed him with open arms and was thankful he was there . At some point in time in my future of working in PR I am sure I will deal with a problem that makes me have to decide what is ethical.