8 ways to use Google Analytics beyond keywords

How we look at and use analytics is shifting.

Here are eight other ways to use Google Analytics:

Blog Ideas

By examining your top posts, you can start to see which content resonates most with your visitors. Take a look at which posts drove the most visits and engagement, had the lowest bounce rates, and which posts were shared the most.

Once you know what your audience likes, you can then create more content like that.

Geo-targeted content

Where are your publics located? Are you targeting them through search?

Search results are becoming more and more personalized and increased mobile searches are driving location-specific results.

Analytics will tell you where your publics are coming from.

Campaign tracking

Google Analytics allows you to track online campaigns simply by adding parameters to your links. You can track many different things but be specific when creating landing pages for each of your campaigns to ensure accurate tracking.

Social targeting and attribution

Google Analytics can provide you with a better look of how your social campaigns are affecting conversations. This might help show you what social media outlets are most valuable to you for every piece of content. Which helps you reach all your targeted publics even better.

Partnership and guest post opportunities

Third-party referrals can be a great place to find partnerships, affiliate, and guest posting opportunities.

Find out who is sending traffic to your site, what type of content they are sending traffic from, where they are sending it and why they are sending it.

This information can help you determine if you would like to build a relationship.

User paths

Do you know where your publics go once they navigate to your website? Do you know what pages your publics are visiting? Knowing this information can help you discover which pages are helping drive conversions and which pages might be hindering conversions. It can also help you discover numbers that will reflect your website more accurately.

With the visitors flow function and in-page analytics, you can actually see how visitors navigate your site. This will help you look into your website performance.

Landing page testing

Content experiments in Google Analytics let you test up to six variations of a landing page. This allows you to find out which of them perform the best.

Track abandonment

Google Analytics can show you how visitors are navigating through the checkout process and give information about any shopping cart abandonment issues. 

Google Analytics is more than just keyword data and can assist your business with a lot of information about your website and your visitors that can assist you with improving your online marketing strategy that works best for your business. 

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7 deadly sins of PR

1. Thinking like a journalist, but not as a marketer

PR practitioners need to understand both mindsets.

2. Hating math (my weakness)

In today’s business environment, measurement, analytics, and the ability to quantify results are essential.

3. Fearing to admit failure

We must have the confidence to admit failure, but we can never accept it.

4. Failing to measure

We must be able to quantify our work.

5. Chasing the shiny objects

At times, we will need to take big bets, but we must back the bets with research and analytics.

6. Suffering from an inferiority complex

We must educate ourselves on the other disciplines and understand the larger landscape.

7. Getting a (cheap) thrill from deadline pressure

We must plan ahead (as best we can) and align our efforts with the other disciplines.


What Are the Types of Social Conflict Theories?

What Are the Types of Social Conflict Theories?

Social Conflict is theorized to occur when an imbalance exists regarding money, resources or power. The reasoning behind the conflict and the actions of the social groups will generally fall into either…

1. Conflict Theory

Traditional social conflict theory puts forth ideas about conflict arising between the “haves” and the “have nots” of a society.

2. Realistic Conflict Theory

This theory is about group relations involving competition. Realistic Conflict Theory is based on the observation that in cases where one groups gain depends on another groups loss, it is what causes competition to increase and when gain by both groups is possible competition tends to decrease.

3. Game Theory

This theory investigates the thought out behavior of decision makers who are fully aware of their effect on others by the decisions they make.


David Dary – Professional Engagement

David Dary is originally from Manhattan and also a K-State graduate of the A.Q. Miller School of Journalism and Mass Communications.

I attended a professional engagement where Dary was the guest speaker. He spoke upon the topic of community journalism and reporting in the local news. He said community journalism is a “life-saver” for journalism in America.

Community journalism gives the history of a community. Community newspapers have been great resources when referring back to history and uncovering important information and details about what went on in a community during a certain time period.

Although a community paper might be repetitive it helps the community stay engaged in conversation with one another. It helps add to the “back-fence” talking. This is exactly what community journalism provides, that sense of belonging within a community.

Now that social media has became popular it is also another source that adds to this community journalism and is another outlet for smaller communities to use to get any new information faster than their paper can be published.

This is a great opportunity for more than just a small newspaper staff to publish information and can really spark up more conversation between community residence on their personal feelings of news arising in the community because social media makes it so easy for everyone to be a journalist.

This shows that community journalism really can have a larger affect on others, including their thoughts and actions.


10 PR skills for life, work, or love

10 PR skills for life, work, or love

By: Ann Quasarano

Quasarano has spent more than 15 years working in public relations and although the products vary the steps she takes to promoting them are similar.

1. Find your audience.

2. Tell them about your product.

3. Hope for good reviews.

4. Do some damage control when the reviews are not so great.

These same skills can be used on a daily basis when promoting yourself to your different audiences. Promoting yourself in the best way possible is a skill everyone should use.

10 ways to use PR skills.

1. Create your own press kit

What you publish in print, online or on a social networking site show “who you are.” This information you present makes it easy to reach out to others. Just make sure everything you publish is organized, correct and has been double checked for possible spelling or grammar errors.

2. A good reputation is priceless

If you promote yourself online it is important to see what others are also saying about you online. One negative thing said about you can change how you come across to others.

3. Use protection against social diseases

If you use your social networking sites for professional development it’s best to keep it free of anything that might be the least inappropriate to your business associates.

4. Learn to pitch properly

Always promote your best qualities and downplay your flaws or make them work for you.

5. Don’t be a deer in the headlights

Listening carefully and staying focused on the conversation will help you not to miss something.

6. Know your audience and think before you speak

7. Follow up without being annoying

How you check in with others will change from contact to contact.

8. Spread the word

Go ahead and talk. By talking to others and sharing your interests it is the best way to find whatever it is you are looking for, anywhere from a job opportunity to a date.

9. Avoid wardrobe malfunctions

Your appearance should be appropriate to the situation. Have a friend give you feedback on your outward appearance so you can make sure you are well put together and can make the best first impression without saying a word.

10. Your personality is your biggest advantage

“Own” yourself! Make sure your best qualities are always portrayed in person, on paper or online. Make yourself stand out from others.


Jon Chelesnik – Professional Engagement

Jon Chelesnik is a 1989 Kansas State Graduate and founder of Sports Casters Talent Agency of America. Chelesnik wanted to make a career out of helping people so that is what he is doing with his business. His business consists of helping others find jobs or prepare to go into the job market. Chelesnik explained that starting his business was something that was a step-by-step process that he taught himself. He taught himself how to build his own website and other things that people might hire someone to do for them.

I recently got the chance to attend a professional engagement where he was the guest speaker. While talking to A.Q. Miller School of Journalism and Mass Communications students he said, “Social media forces reporters and journalists to be word economists.

Chelesnik spoke about social media and the positive and negative effects it has on journalists and reporters. Social media makes it easier to find stories and to be at the front of the wave because it is a tool that is constantly accessible. It also makes people that you wouldn’t think to be accessible such as celebrities easier to contact. Social media allows the community feelings to be easily seen and understood through the many social media outlets and the greater competition between many journalists and even the general public makes everyone better reporters. Everyone being able to publish their feelings or thoughts within seconds is something that is really great for the public to utilize but it can be a detriment to some if used inappropriately.

If reporters report false information that they received from social media that could kill their credibility and be horrible for their present career and any future employers that see false information attached to their name is not something that will help them get the job. Social media also requires longer work hours because information is constantly being published and there is newsworthy information that needs to be reported. Social media is an excellent tool if used the right way and not used to publish a premature story that might not consist of all the right facts. 


Christopher Assaf – Professional Engagement

Christopher Assaf graduated from K-State’s A.Q. Miller School of Journalism and Mass Communications in August of 1992. He is originally from Kansas City, Kansas and attended Shawnee Mission Northwest during his high school years. While Assaf was a student at K-State he worked for the Collegian and Royal Purple Yearbook. He is now working as a photojournalist for the Baltimore Sun.

I recently got the chance to attend a professional engagement where Christopher Assaf was the guest speaker. Assaf came back to K-State to work on a project called A Week At Kansas State: Photographs of College Life. Assaf and others are working on recreating the book of photos just in time to present the book for K-State’s centennial celebration in 2013. Assaf let the audience in on what type of photos he enjoys taking such as, pictures that will help tell a story, moment or mood pictures that will have a more emotional effect on his audience and he is always on the look out for the peak moment that he can capture.

Assaf spoke about being able to adapt in any work environment. He said, “You can’t work your way up the chain anymore.” Change is needed to fit the many roles one might take on with whoever they are employed by. If employees are able to switch work roles within their career they will be considered much more fluid and that will help them excel within the company they are employed.

Assaf also stressed being able to collaborate with a team or coworkers. If people can learn from one another then the goal that is set will be even better accomplished. While people should be diverse to create a multiplatform for their career, they shouldn’t be afraid of finding a niche that might spark interest and help them really excel in a certain area.