PR is a complex work for every people. Someone thinks PR just use the mouth to social with customers. That is really misunderstand about PR.. PR need flexible strategy and careful attitude to slove the problem.
The article told us the work experience about PR before we has been a PR. We should have a effect on 10 ways to succeed in PR.
1Get results. If you get media opportunities for a client, not only do you look good, but so does your manager. If you do great work on a consistent basis and keep filling up your bosses inbox with positive notes, I guarantee you will be moving up the corporate ladder in no time. And make sure to document everything that you do so that come review time you can easily showcase all of your achievements from the past year.
2. Don’t ever get comfortable at your job. You need to always be challenged and learning from people smarter than you are. If you aren’t getting that education, it may be time to look elsewhere (and believe me, you’ll make new friends quickly at your next stop)
3. . Always ask to try new things. Are you only responsible for putting together media coverage reports or just pitching the media for a specific client? Next time you find that a client has a request that isn’t on your list of responsibilities (maybe a press release or a byline, for example), ask your boss if you can take a stab at it. You will absolutely make mistakes, but your boss will love your enthusiasm and initiative (and you’ll also learn something!).
4. Be a team player and not a lone wolf. No matter how talented you may be, the quicker you learn that you can’t do everything yourself, the better off you’ll be. There’s a reason why account teams have more than just one person on them.
5. Speak up if you are unhappy with something. Your boss isn’t a mind reader. If you aren’t happy with your accounts or think you deserve greater compensation, arrange a meeting with the appropriate senior people, be prepared to state your case in a professional manner, and get your opinion on record. This may help your current situation, or you may not see any changes right away. But keeping your mouth shut and bottling up your frustrations will get you absolutely nowhere.
6. Don’t be a media pest. Reporters get a ton of e-mail’s, and occasionally they may not see every single one of them that gets into their inbox, but speaking as a former reporter (and obviously as an extraordinarily gifted blogger) I can tell you firsthand that I read almost every e-mail I get. If I’m interested in your client, I’ll let you know. Don’t follow up with me numerous times just to see if I got your pitch. It’s 2011 and your e-mail did not go into my spam folder. I got it. I read it. I moved forward accordingly.
7. Be a news hound. Do you like to stroll into the office at 930, get a cup of coffee and a muffin, and then catch up with a few friends in the kitchen area before jumping into your work? Stop immediately. Get to work early, do a Google news search to see if there’s any stories your clients can speak to, and get your pitches out the door immediately.
8. Make sure you have thick skin. You are going experience challenging clients that do nothing but piss you off and yell at you. You may even have co-workers that you can’t stand dealing with. Although it may be hard to imagine, I can promise that you will learn a ton from these situations.
9. Speak up during internal team brainstorms. In order to gain a voice in the room when you are with a client, you need to first use the one you have when you are in a room with your colleagues. You never know when you might say something that sparks an idea (and don’t worry, even if you say something that doesn’t lead anywhere, your managers will still love the fact that you were thinking and trying to be helpful).
10. Embrace all of the free online resources at your fingertips. From blogs to tweet chats, and everything in between, a great PR education is just a URL away.
PR need do many kinds of paper work in order to gain experience in the job. We have pay more attention to the hot issue about society. To social issue have a deep understand and personal vale-view.
Top 10 Reasons why being a PR Pro is one of the toughest jobs you could have
As I found this piece of article from PR at sunrise. The article told us the difficult of this job and you can’t get enough respect on this job. Because every time you need rob audience and resource .You can’t stop step.So PR is a really hard and challenge work., which have the majority benefit on it .
The article give the top reason why being a PR pro is one of the toughest jobs you could have.
1. Hey, we get no respect – Stealing a line from Rodney Dangerfield here. Whether it’s battling for more budget from clients or defending ourselves against the actions of unethical agencies and PR pros, we always have an uphill battle against others.
2. You’re Always On-Call – There’s no traditional work schedule. Check any PR pro’s e-mail inbox and you’ll be sure to find conversations happening at the most random of times.
3. . Nothing is harder than securing an interview, regardless of outlet – There are less media outlets and reporters than ever before.
4. Nothing is harder than securing a top-tier media interview – Even when we send well-timed, appropriate pitches, reporters are still annoyed by all of the e-mails and calls they receive.
5. New tools keep appearing – There is a constant need to stay on top of the newest resources that are available and a need to be prepared to offer counsel on them.
6. Getting the raise you want is no easy feat – The economy aside, it’s tough enough showcasing the value in the results we achieve for clients, so how do we go about doing it for ourselves during yearly reviews?
7. Time management difficulties – No matter how many clients you may have, the work has to get done.
8. Meetings, conference calls, meetings, conference calls – Every day is filled with these. How can work ever get done?
9. Demanding bosses – See above.
10. . Demanding clients – They always want more results.
As a student who doesn’t have any working experience in the study, I found this summary to be carefully choose personal job. PR is not really an easy job .If you don’t do the better ,you may face to the situation as poor as a church.
As I found this piece of article from PR squared, a blog by Todd Defren, a principal at SHIFT Communications, I know that the majority of us will benefit from it.
He shared his own take away from the NYTimes article on “PR in Silicon Valley” and responded to the question from his followers – “What is good PR?”
First off, I’d like to quote his seven elements of good PR:
1. Good PR is telling the client what they need to hear instead of what they want to hear. Good PR recognizes that the best “PR strategy” needs to be followed-up with the client’s good products/services or else it’s all a vain and wasted effort that harms everyone’s reputation.
2. Good PR is not just about the over-glorified launch. Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and candid communication to both “media” and “consumers.”
3. Good PR celebrates the client’s customers in an inclusive, non-exploitive way. And, good PR welcomes the input of “neutrals” and especially “critics,” and adapts strategy accordingly.
4. Good PR is proactive in idea generation and responsive in a crisis. Good PR finds the balance.
5. Good PR is measurable. (And yet also hard to measure, since most clients want to measure different things.)
6. Good PR leverages pre-existing relationships with influential people — relationships built on trust and credibility earned over years of service.
7. Good PR doesn’t need to know Larry Ellison or Kevin Rose or anyone in particular in the media, either. Even though such relationships can come in handy, good PR almost always “gets ink” because a good story has been well-told to the right people.
As a student who doesn’t have any working experience in the field, I found this summary to be quite insightful and useful. PR is more about revamping the whole image after crisis. It is a multi-faceted business discipline that if the company does it right, reputation will be enhanced without doubts. However, if the PR work is not done properly, the image of that company will be tarnished. I think this is why it’s important to do good PR and have good PR practitioners.
If you have read recent business news, you will find out that big financial institutions such as Wells Fargo and Bank of American, even the giant in investment banking – Goldman Sachs, have been suffering from corporate reputation crisis. Wells Fargo was accused of fraudulently approving tens of thousands of home loans just to turn a quick profit. Bank of America was faced with a $1 billion lawsuit that its former Countrywide unit concocted a mortgage scheme. Greg Smith’s op-ed in which he resigns from Goldman Sachs due to “toxic and destructive environment where the interests of the client continue to be sidelined.”
After reading all these negative news, I believe the investors, business partners, customers, employees, media will be more eager to know the backstory and official announcements than I am. Under such circumstances, the PR people should make full use their client’s online newsroom as a vibrant news portal for the financial institutions that need it more now than ever.
As I found this article from the Financial Brand, it immediately caught my eyes. Online newsrooms, with its high presence, are one of the alternatives to typical newsrooms and media centers. It provides banks a neutral news channel to help regain trust and confidence from stakeholders. How to have a fully functioning online newsroom? The 12 best practices in this article give us some insightful information.
1. Vital Statistics
· Incorporate basic facts, background information, history and milestones, scale of business, number of employees and geographic markets into online press centers.
· Publish stats that touch on today’s economic hot buttons
2. Multimedia/Image Library
· Use visually appealing elements to enhance your stories, such as photos, videos, logos, etc.
· Make sure he hotlinks are valid for journalists to find relevant artwork, visuals or support files.
3. Bios for Key Staff
· Create more detailed bios for the top management.
· Link any relevant and important achievement to their bios.
4. Showcase Your Online Initiatives
· Make it easy for journalists to find you on social networks by providing links to your corporate Twitter, Facebook, Flickr and YouTube accounts, along with any microsites and other online marketing initiatives.
5. RSS Feeds
· Provide personalized RSS feed to journalists to receive your press releases as they are published.
· Offer more than one RSS feed, each with its own unique stream of information.
6. Sign Me Up
· Give people the option to sign up for email updates.
7. Pour a Spotlight on Your Good Citizenship
· Share more benevolent aspects of your organization may temper a journalist’s slant.
· Community banks and credit unions should definitely use their online newsrooms to celebrate the ways in which they are involved locally.
8. Contact Information
· Provide the name, personal email, direct phone number, Twitter and LinkedIn for your primary media people.
· When a journalist emails or calls, you should be able to respond within 24 hours or less.
9. Structured & Organized Press Releases
· All press releases should be organized.
· Allow people to sort press releases by date, or browse by topic/keyword.
· Don’t post only PDFs of your press releases.
10. In The News
· Include a list of 3-5 recent media stories about your organization in reverse-chronological order, along with a link to a more exhaustive library.
· For each news item, try to limit yourself to one or two stories from the biggest, most reputable media outlets that covered the story.
11. Update Often
· update your online newsroom frequently
12. Easy Architecture
· Make the online press room easy for journalists and reporters to find. Put a link to your “Online Press Room” as a section underneath your “About Us” tab, and/or add it to your footer as a text link.
In the digital era, it is necessary for the PR people to know what a virtual media center looks like and how to ultimately use it to generate publicity. I found this 12 best practices not only be helpful in the financial PR, but also can be applied to non-financial companies.
People from the PR field are always admiring those who took the leap to be an independent consultant. In the Solo PR Pro blog, Kellye Crane used an encouraging and positive tone to tell people, ”You can do it!”
She shared her experience from a PR practitioner in agency to run her own business. In 1995, she gave up a raise and promotion opportunities in the PR agency she worked for and started her journey as an independent PR consultant. She talked about how she has been through in the beginning of her solo PR path, being underpaid and under-appreciated. Then she built her business with sweat and achieved what she has today. Kellye answered some common misgivings among potential solo PR pros, and set examples of herself to tell people don’t let some of the myths hold you back. There is no doubt that this article will push those hesitant over the edge.
Are you a high-flyer? Are you a risk taker? Are you hesitating to make the transition? I hope Kellye’s advice can offer you some insights to make the jump.
David Mullen is a PR specialist who helps connect brands with their key customers in effective and meaningful ways. In his blog, he talked about how to get attention from the C-suite on the table. In most corporations, PR and corporate communications are overlooked. To significantly increase the chances of the CMO or CEO taking a look at the efforts the PR team made, Mullen explained two ways to better the PR plans – better targeted geographies and better targeted messages.
In the article, he mentioned that most PR and corporate communications have small budgets that are not enough to do market research on their own. However, leaders make decisions based on the results of the company’s market research. Therefore, one way to enhance the PR plans is to add vital statistics from the company’s marketing department that is a rich deposit of market research and data.
The other thing he mentioned is a better targeted messages to the company’s geographic markets. “Group those places into buckets and tailor your proactive messages to those markets accordingly, instead of creating a one-size-fits-all ‘editorial calendar’ of what you’ll pitch across the board for the year,” said by Mullen. Under today’s fierce market competition, it is important for a company to differentiate its brand and products from competitors. This is one of the reasons why the companies are not using the same marketing tactics all over its market. With a tailored message to match the business strategy and marketing tactics in PR plans, it is more possible for the C-suite to see the work as a critical piece in the whole business strategy.
In my opinion, it is a brilliant idea to gain help from the marketing team to back up the PR plans. In this way, we can reach a more strategic and data-driven approach to the management team.
Arrare network has recently published an infographic about 10 wowing social media statistics based on American social network users. I found those statistics to be quite interesting, and the idea to introduce it through incredible infographic design is even more fabulous.I’m not addicted to social media, but I have about at least 6 active accounts on all major social media platforms such as Twitter, Facebook, Renren, etc. Mostly, I use my iPhone apps to follow the twits or check Facebook messages. Like the research showed, I’m one of the 54% Facebook users who use it on mobile.
The most surprising result from the research is that the fastest growing segment in social media is between 45-54. Still I can hardly imagine my parents ‘like’ my post on Facebook, but there is no denying that social media has penetrated our daily lives.