Three years ago when Kristen Clarke was driving her friend to a career fair she never imagined she would find the part time job that would eventually turn into her beloved career.
Clarke was a sophomore at K-State majoring in Agricultural Communications.
Clarke and a friend were on their way to a career fair when she heard an ad on the radio for the country radio station B 104.7.
“I figured I would just go talk to them about a marketing or promotions job, I never imagined I’d end up where I am,” said Clarke.
The only open position the station offered at the time was an on-air position. Clarke was interviewed and immediately given the job. She started working an overnight shift working from midnight to 6 a.m.
June Wilson, the house director for Clarke’s sorority, remembers when she first started working.
“She would stumble in every morning about 6:15. I always expected her to look tired or worn out, but she always just had that signature ‘Kristen smile’ on her face. You could tell she absolutely loved her job,” Wilson said.
Clarke graduate in December of 2011 and still works for the station, but now with better hours. Her morning starts about 8 a.m. when she gets to the station and spends a few hours recording commercials for the station and for local companies. She then has two hours on air doing the Noon Saloon.
“Noon Saloon is my favorite part about being on-air because it’s an all-request hour so I get to talk to my listeners a lot,” said Clarke.
On the weekends Clarke does a shift for B 104.7’s sister station Z 96.3. Her other duties include live remotes, appearances, ticket giveaways and working concerts.
Clarke said she just never knows from day to day what her schedule is going to be like.
Alec Shepack, Clarke’s boyfriend, said at first her schedule took some getting used to.
“When she shows up in the morning she never knows what her day is going to be like, so it was hard at first to try to plan things. It took some getting used to but I know she loves her job and it is actually a pretty sweet job. Plus I get some awesome hook-ups. So I can’t really complain if she has to cancel dates on me,” said Shepack.
Lately Clarke has been thinking a lot about where she wants to take her radio experience.
“As long as I get to work in radio I don’t care where I’m at. I’ve found a true passion in this job,” Clarke said.
She said she wouldn’t mind spending a few more years in Manhattan, but her dream job would be going to Texas to work for an all-red dirt country station or to Colorado to work for a bigger market.
“Radio is definitely what she’ll do with the rest of her life. Maybe not a deejay, but I could see her being like a station manager, someone in charge,” said Wilson.
According to Clarke, the best opportunity she’s been given through her job so far has been her ability to build relationships with listeners. Clarke said she has regular listeners that will call in during the all-request hour just to say hi or to give her feedback on things she has done that day that they liked.
“People don’t even realize it but radio is so much more personal than listening to your iPod,” said Clarke.
“I love calling in and talking to her,” said Nicole Dominick, a B 104.7 listener. “It’s like I talk to her on the phone and we’ve made this friendship and then when I go to concerts and I see her I’m like ‘oh hey I know that girl, she’s my friend!’”
Clarke said another opportunity she has been lucky to be given is getting to interview artists when they come in town for concerts. She said she’s also lucky to have started establishing relationships with some of the artists.
Clarke’s favorite artist to interview was an easy one for her to answer: Josh Abbot Band. Josh Abbot, lead singer of the band, was her very first in-studio interview.
“I was so nervous. I was like I’m going to ruin this and he’s going to think I’m an idiot and he’s going to never want to come back here,” said Clarke.
Josh Abbot Band was one of Clarke’s favorite bands when they first came to Manhattan. At the time, they were an up-and-coming band and not many people knew who they were. Clarke said the interview went so well and they were able to talk to each other just like they were old friends. The Josh Abbot Band soon had their big break and blew up, but Abbot still makes it a point to remember Clarke and treat her like a friend when the band comes to town.
The worst interview Clarke ever did was with Evan Felker, lead singer and guitarist of the Turnpike Troubadours.
“I still absolutely love the band and I don’t hold it against him at all, but you could definitely tell he had had a little bit of fun the night before. And by a little I mean a lot. He was hurting,” said Clarke.
Felker later called Clarke and apologized and said next time the band is in town he will make up for it.
“It’s the little things like that that make me love my job. I didn’t hate him at all and wasn’t expecting a call. That is definitely not something you get every day,” Clarke said.
“Fishin’ in the Dark” band The Nitty Gritty Dirt Band is what Clarke considers the most famous band she’s ever interviewed. She said its cool to say she has interviewed a band that has been making music since the 1970’s.
Surprisingly, Clarke said that if given the chance to interview any artist it would be Mark Hoppus from Blink 182.
“Yes I love country, but Blink 182 is my favorite band by far and I just think he’d be fun to talk to,” said Clarke.
It’s obvious to see why Clarke has so many fans, twitter followers and why people light up when asked about her; Clarke’s constantly positive attitude is infectious.
“My favorite thing about Kristen is her smile. She has one of those smiles than can light up a room and I have never seen her in a bad mood. That and her hair, her signature hair. I’ve never seen her hair look bad,” said Wilson.
“The main reason I love radio as much as I do,” said Clarke, “is because music has always been a big part of my life. But I am not at all musically talented, so being in radio has given me a good way to stay connected.”
“I actually enjoy waking up to drive to work because I enjoy work. And not a lot of people are lucky enough to say that.”
Creating a positive teaching environment was the main theme of Emmy-award winner and professor at North Carolina State Bryce H. Lane’s presentation “The Art and Science of Teaching” given to a group of 200-300 students and teachers on Thursday in the Little Theater of the Student Union at K-State.
Lane was told part-way through his teaching career that students won’t remember the lessons taught, instead they will remember how they felt around the teacher.
“It hit me like a brick. Personality does matter. Commitment does matter,” Lane said.
“The key to good teaching is developing an environment where we take advantage of and create a dynamic interaction,” said Lane.
Lane said the first important step in creating this environment is getting students’ attention. Students are able to figure out in the first 15 minute if teachers are not passionate about their business according to Lane.
The most important step, Lane said, I creating a sense of awe. “Make students have a romance with what they are learning,” Lane said. Every student learns, they just decide what to learn.
Creating a romance before teaching then leads to the willingness of students to go through the precision and drudgery of learning which leads to application of what was learned, which in turn leads to more romance of the subject.
“It becomes a cycle; at that point the teacher can just sit back and watch them go,” said Lane.
Lane asked the audience, “Would you rather your students remember 10% of all you taught them or all of 10% you taught them?”
When asked in an interview how she would answer the question, Kim Williams, co-chair of the Faculty Exchange for Teaching Excellence said, “It depends on whether you’re talking about short-term or long-term memory. Short term, my students have to master more than 10%, but that knowledge becomes a foundation on which to create other knowledge. So in the long-term, years and years later, after they’ve got gobs of knowledge created and reinforced by their own experiences, if they remember 10% of what they learned in my classroom, I’d say that’s fabulous. And I think that’s what Lane was talking about.”
Another way Lane said teachers can create the positive environment is by getting to know students and allowing students to get to know the teacher.
“It is important to know what they were born into that we learned about or what were invented before they were born so that we don’t talk to them in a way that is completely foreign,” said Lane.
Lane said the best way to show students that teachers care about what they are doing and care about their students is to come early to class and stay late.
“You don’t have to be awkward about it and just stand around; you don’t even have to make conversation. But you hear the coolest stories and get the latest gossip. And if you hear something that makes your skin crawl, get over it,” said Lane.
The last way Lane said to create the positive learning environment is to be student centered.
“Students respond to those of us who care for them, care for our subject matter, and care for what we’re doing- teaching,” said Lane.
Caring for students and being flexible, creative and positive reduces anxiety in students.
“If you’re not going to learn it my way, we’re going to find a way to learn it that will work for you,” said Lane.
Lane surveyed students in his classes at North Carolina State to find out what they think make a great teacher. Lane said it seemed pretty unanimous that organization, knowledge, clarity, ability to stimulate and most of all enthusiasm were the characteristics.
“To be a great teacher you don’t have to be like this and this. No, to be a great teacher you have to be like you. All too often we try to be like blank when we really need to be like ourselves,” said Lane.
When asked if the presentation was beneficial to teachers and if the information and advice given would be applied in classrooms, Williams said, “I do. Seasoned teachers who have pursued professional development opportunities in the past may have been familiar with a lot of the ideas presented, but Lane was gifted as providing examples and inspiring implementation in practice. That’s an important word–inspire.”
CMN Social Media Article Summary
100 Million Miracles, an online campaign started by Children’s Miracle Network, was started at the Hollywood launch party and beauty retreat in June 2011.
The campaign is an effort to use social media to raise $100 million for the children and families Children’s Miracle Network Hospitals supports. They anticipate that supporters will use social media to spread the word about the program itself and about children’s hospitals around North America.
The Give Back Hollywood Foundation hosted the event in hopes of encouraging celebrities to pledge to use their social media outreach to support Children’s Miracle Network and other charities.
As a corporate partner, Delta Air Lines communicated the campaign to it’s more than 30 million SkyMiles members. They included incentives giving 1,000 SkyMiles to every member that donated $50 or more. Additionally, Delta gave 10% of the cost of all new SkyClub members purchased during the month of June. Delta donated 1.2 million miles to the campaign.
The Children’s Miracle Network asked individuals to help by using their own social media platforms as well.
This article ties into PR by using both social media tactics and celebrity endorsements. In the past few years, as social media has taken off, it is the easiest way to communicate information and bring attention to important topics. Celebrity endorsements are a positive way of using the halo affect and the Law of the Few. The Children’s Miracle Network’s goal was to raise $100 million, which was only possible through the efforts of many people. By using a few celebrities to start spreading the word, the campaign was soon well-known all over the continent.
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The latest news of linebacker Jovan Belcher has left Kansas City Chiefs with a flood of media. Not only are there positive and negative stories, but more outsiders have begun linking this incident to other issues. The New York Times reported from the scientific journal Brain, that 33 cases of NFL players after death were diagnosed with brain damage from concussions. PR Daily states, “The NFL now has to address whether it relates to the dangerous life of profession football players, and what the organization can do to safeguard the health and well-being of other players.”
The NFL needs to address this issue and immediately do something about it. The safety of these players continues to rest in their hands. Already players have been unhappy with their efforts. “The NFL is the target of federal lawsuits by more than 3,700 former players who allege that for decades the league failed to protect them from concussions and their long-term effects” ( PR Daily).
The Chiefs are doing a good job by addressing the importance of domestic violence, but I hope they continue to take care of their players as well.
How we look at and use analytics is shifting.
Here are eight other ways to use Google Analytics:
By examining your top posts, you can start to see which content resonates most with your visitors. Take a look at which posts drove the most visits and engagement, had the lowest bounce rates, and which posts were shared the most.
Once you know what your audience likes, you can then create more content like that.
Where are your publics located? Are you targeting them through search?
Search results are becoming more and more personalized and increased mobile searches are driving location-specific results.
Analytics will tell you where your publics are coming from.
Google Analytics allows you to track online campaigns simply by adding parameters to your links. You can track many different things but be specific when creating landing pages for each of your campaigns to ensure accurate tracking.
Social targeting and attribution
Google Analytics can provide you with a better look of how your social campaigns are affecting conversations. This might help show you what social media outlets are most valuable to you for every piece of content. Which helps you reach all your targeted publics even better.
Partnership and guest post opportunities
Third-party referrals can be a great place to find partnerships, affiliate, and guest posting opportunities.
Find out who is sending traffic to your site, what type of content they are sending traffic from, where they are sending it and why they are sending it.
This information can help you determine if you would like to build a relationship.
Do you know where your publics go once they navigate to your website? Do you know what pages your publics are visiting? Knowing this information can help you discover which pages are helping drive conversions and which pages might be hindering conversions. It can also help you discover numbers that will reflect your website more accurately.
With the visitors flow function and in-page analytics, you can actually see how visitors navigate your site. This will help you look into your website performance.
Landing page testing
Content experiments in Google Analytics let you test up to six variations of a landing page. This allows you to find out which of them perform the best.
Google Analytics can show you how visitors are navigating through the checkout process and give information about any shopping cart abandonment issues.
Google Analytics is more than just keyword data and can assist your business with a lot of information about your website and your visitors that can assist you with improving your online marketing strategy that works best for your business.
In this fun article by Matt Dougherty, public relations assistant at BLASTmedia, we learn a interesting take on the PR industry by comparing various roles to stereotypical high school movie characters. Dougherty explains how our PR skills started to form when dealing with different groups in high school, whether it be jocks, cheerleaders, nerds, stoners, or the hipsters. When dealing with the different groups we made a common ground to talk and build a relationship that we benefited from down the road. Dougherty uses the examples of a jock asking a nerd for help on homework or a band geek receiving a makeover from the pretty, popular girl. Dougherty lists four classic high school groups and their relation to people in the PR industry.
The popular kids: Crisis communicators
Dougherty says this would be the popular girls, other wise known as the “plastics” in the movie “Mean Girls.” These girls are constantly in crisis mode when worrying about their image. Whether the crisis be a stain on a shirt or wearing the same sweat pants twice in a week. Dougherty says they are the ultimate crisis communicators, always on their toes trying fend off negative press.
The Jocks: Executives
Dougherty claims these guys rule the school, sometimes even with force. The jocks, like executives in a firm can often be the terrible bully roaming the office. Dougherty does say they can have a soft side, as seen in “The Breakfast Club” by Emilio Estevez who falls for the girl far from his social group.
The nerds: Social media’s early adopters
The executives (the jocks) can be found picking on these guys for focusing on something not important to the firm while not realizing they are on the right path for fame, fortune, and success. Like in the classic “Revenge of the Nerds,” these guys can be the heroes.
The new kid: Young PR Pros
Though it won’t be easy for us young PR pros like it was for new guy Ren McCormack in “Footloose” (who danced his way through his challenges) we still can make a comparison. Dougherty says young PR pros face new challenges every day and sometimes they get right through them and other times fall flat on their face. But like Ren McCormack they could just change your establishment along the way.
This article was an interesting way to look at the PR world, but it did make a lot of sense. I know from my experiences in high school, many different walks of life helped me to accomplish many different things, which lead to some interesting relationships. If we can find a common ground with people that aren’t our “type” we can open many doors to achieving our end goals.
Here’s a link to the article on prdaily.com: http://prdaily.com/mediarelations/Articles/13020.aspx